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Tesla: Social Presence of C-Suite to Drive Marketing

 


What comes to your mind when thinking of a C-suite executive? The most popular references to a high-level manager are formals, paperwork, meetings, work, and more work. Following the age-old convention, the executives have the least to do with brand marketing. The restricted involvement in something as important as marketing is expensive. Social media marketing, the paid advertisements, and influencer marketing uplift the budget bar tremendously.

Breaking the stereotype, Elon Musk, the CEO of Tesla, appears to be nothing lesser than a celebrity. His involvement in brand marketing dropped the budget to the most minimal amount. With a massive social media presence, Elon is an influencer himself. Moreover, with the ability to weave suspense and broad-spectrum views, he never fails to attract the masses in the blink of an eye. Elon Musk and Tesla are inspirations for other brands, indeed.

So, how a proactive CEO can lower the marketing cost for his brand? Let's dive deep into Elon Musk social media marketing strategy now.

 

  1. Active Social Bee

It's high time for the executives to understand that social media is way more than getting active for brand announcements only. An analysis of Elon's Twitter handle reveals that he tweets every 2-3 days. Does Tesla have such frequent broadcasts? Elon Musk marketing strategy comprises extending the boundaries and posts non-brand related stuff even. He speaks on almost anything and everything.

 

Elon Musk Twitter marketing captures the mass interest through talking his mind out. A key takeaway for the brand executives is to break out the business jargon and utilize the social handles more like a personal blog.

 

  1. Engaging with Followers

Gone are the days when even the self-centric accounts gained popularity. Nowadays, netizens believe in the give and take interest approach. What does it mean? Social media users favor those celebrities who engage with their followers actively.

Elon Musk seems pretty aware of the latest trend. The primary reason behind Elon's social buzz is that he interacts with his followers. Sometimes, Elon even forgets that he's a CEO and goes out-of-the-box with his people-oriented posts. Other executives can adopt such a mind-blowing strategy to keep the buzz alive forever.

 

  1. Keep the Drum Rolling

Tesla and its CEO never announces ordinarily. Unlike other supercar brands, Elon and Tesla weave an ambiance of suspense to intrigue their potential audience. They delay the launch, stating that their upcoming product needs more time for refinement. Such an Elon Musk marketing stunt creates even more product-buzz in the market.

 

  1. Meme-ology

Memes are the direct pathway to connect millennials with a brand. Elon knows it and emphasizes the meme culture. Elon seems to utilize the power of memes in his brand optimally. He not only shares memes but also hires meme creators for prestigious roles.

It's time for businesses to realize that memes are no more a slang culture. Memes are the new normal for today's generation. Today, a successful marketing campaign is one that entails meme sharing as a priority strategy.

 

  1. “Legalize Comedy”

Serious is boring for a marketing strategy. Capturing visuals, content, and infographics will do no good for a brand if they miss out on humor. Elon stresses on emerging out with humorous content for capturing more eyeballs. Memes and funny gigs circulate more on social media, acting as an unintentional word of mouth for a brand.

 

Digital holds the immense potential of skyrocketing your business. However, when the market is flooding with several competitors, finding an X-factor becomes even more essential. Elon Musk marketing genius teaches the C-suite to buckle up and get active on social media themselves. Through such a strategy, the brands can access voluminous marketing at a much lower cost structure.

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