The Daily LogBook

  What comes to your mind when thinking of a C-suite executive? The most popular references to a high-level manager are formals, paperwork, meetings, work, and more work. Following the age-old convention, the executives have the least to do with brand marketing. The restricted involvement in something as important as marketing is expensive. Social media marketing, the paid advertisements, and influencer marketing uplift the budget bar tremendously. Breaking the stereotype, Elon Musk, the CEO of Tesla, appears to be nothing lesser than a celebrity. His involvement in brand marketing dropped the budget to the most minimal amount. With a massive social media presence, Elon is an influencer himself. Moreover, with the ability to weave suspense and broad-spectrum views, he never fails to attract the masses in the blink of an eye. Elon Musk and Tesla are inspirations for other brands, indeed. So, how a proactive CEO can lower the marketing cost for his brand? Let's dive deep into Elon Mu...

The out-of-nowhere onset of the pandemic fueled radical changes in most industries. When social distancing and quarantining norms were strict, the businesses had to shift their operations to the cloud. Even now, the cloud adaptation tendency remains exponential, leading to a market forecast of $331.2 billion by 2022. Indeed, the cloud providers see it as a massive and lucrative opportunity. But the underlying perspective is a bit different. Such a sudden global migration pattern has burdened the cloud providers to prove that their infrastructure is fault-tolerant, flexible, and agile. The clients are worried about how the data centers react under an immense load. Data losses, delay in accessing, or unexpected trips - all these futuristic glitches seem to horrify them. How should the cloud providers support their customers now? How can they make the clientele believe in their infrastructures? Let’s take a look. Surge Handling Millions of new users are connecting to the cloud every day....